Sara Free

Sara’s journey with Portman began in 2018 when she joined Portman Architects (formerly John Portman and Associates) as their Branding Specialist and Graphic Design Manager. Transitioning to Portman Holdings in 2022 as Senior Creative Manager at Portman Holdings, Sara leads the development of engaging, performance-focused creative content across various platforms, with a strategic focus on digital, video, and photography. Her leadership style within the Portman team is marked by a unique blend of innovation, collaboration, and problem-solving.

Sara’s creative talent shines through in her capacity to craft compelling short- and long-form content that not only captures attention but also weaves narratives resonating with Portman’s audience. Beyond content creation, she establishes comprehensive style guides and toolkits for internal teams, colleagues, and external partners. A crucial aspect of Sara’s responsibilities includes shaping and communicating real estate brands that forge emotional connections with potential buyers.

Acting as the brand steward for both Portman Holdings and the Portman brand, Sara ensures a unified and compelling brand identity. She plays a vital role in motivating and guiding designers through the complexities of fast-paced, multimedia projects while aligning with overarching Marketing and Brand strategies. Sara’s dedication to nurturing a dynamic and creative work environment significantly contributes to the successful realization of Portman’s creative vision.

Before joining Portman, Sara held roles as a Marketing Director at a manufacturer in New Hampshire and a Senior Graphic Designer at a marketing firm in Atlanta. She holds a Bachelor of Science in Industrial Design from Virginia Tech.